Our Story
Built for Mzansi. By Mzansi.
HeyFundi was born from a simple frustration: finding a reliable electrician in Soweto should not require three WhatsApp groups and a week of waiting. We built the platform we wished existed.
24,814
Registered Experts
Across all 9 provinces
52
SA Cities Covered
From Cape Town to Polokwane
138,000+
Jobs Completed
Since launch in 2024
R2.4B+
Invoiced via Platform
In ZAR through our tools
Our Mission
Connecting Skills to Opportunity, Across Every Province
South Africa has one of the world's most skilled informal workforces — talented electricians, brilliant designers, dedicated cleaners, and expert plumbers — many of whom struggle to find consistent work because they lack visibility and the right tools to run their businesses professionally.
At the same time, homeowners, property managers, and businesses spend hours trying to find trustworthy professionals, often relying on word-of-mouth with no way to verify quality.
HeyFundi bridges that gap — giving experts the platform and tools to grow their businesses, and giving employers the confidence to hire the right person, every time.
Reduce Unemployment
By making skilled experts visible to thousands of employers who need them, we directly support job creation in South Africa's informal economy.
Empower Township Entrepreneurs
Many of our experts operate from Soweto, Khayelitsha, and Umlazi. Our free tier ensures no one is excluded from the platform by cost.
Load-Shedding Resilient
HeyFundi is built mobile-first with offline-capable features, because we know connectivity is not always guaranteed across SA.
Our Values
What We Stand For
Fair Work
We believe every expert deserves to be paid fairly and on time. Our invoicing tools, payment reminders, and PayFast integration exist solely to protect experts' income.
Local First
We are not a global platform with a South African skin. Every feature we build starts with the question: does this work for someone in Durban, Polokwane, or Khayelitsha?
Build Together
Our best features come from our users. We read every support message, run monthly feedback calls with experts and employers, and ship updates based on real SA needs.
The Team
Built by People Who Get It
Our team combines trade experience, marketplace expertise, and a genuine passion for South Africa's working economy.
Thandi Nxumalo
Co-Founder & CEO
Former electrician turned tech founder. Thandi built HeyFundi after spending 12 years in the trade and experiencing firsthand the gap between skilled workers and the clients who need them.
Ruan Fourie
Co-Founder & CTO
Full-stack engineer with 10 years building marketplace platforms. Previously at Takealot and OLX. Ruan leads all product and engineering at HeyFundi.
Zanele Dlamini
Head of Worker Success
Zanele spent 6 years at SETA helping tradespeople access accreditation. She now ensures every worker on HeyFundi has the tools and support to succeed.
Our Journey
How We Got Here
March 2024
HeyFundi Founded
Thandi and Ruan register the company in Johannesburg after 6 months of user interviews with tradespeople across Gauteng.
July 2024
Beta Launch — Gauteng
First 200 workers and 150 employers join the closed beta. First paid job completed within 48 hours of launch.
November 2024
Invoicing Module Launched
Built-in ZAR invoicing with 15% VAT toggle launches. First month: 4,200 invoices created totalling R18M.
February 2025
National Expansion
Platform opens to all 9 provinces. Worker registrations hit 10,000. Cape Town and Durban become top-3 markets.
August 2025
Paid Tiers Launch
Worker Pro (R129/mo) and Employer Pro (R199/mo) launch. 600 upgrades in the first 30 days.
May 2026
Today — 24,800+ Workers
HeyFundi now serves 52 SA cities, has facilitated R2.4B in invoiced work, and is the leading skills marketplace in South Africa.
Be Part of the Story
Whether you're a skilled expert looking for more clients, or an employer who needs reliable professionals — HeyFundi is built for you.